Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons:
1) Mobile users are very task-oriented.
2) The overall mobile experience is much more intimate than online.
3) The screen real estate for a phone is much smaller. [...]
“Retailers are trying to make smartphones work for them instead of against them,” according to Wall Street Journal article Can Texting Save Stores? ‘Geofencing’ Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping. From our work with Meijer Inc., a Midwestern chain of supermarkets, we at Point Inside know this to be true. Retailers are [...]
One of our favorite company traditions at Point Inside is Trivia Tuesday! Every Tuesday the whole company divides into teams to answer about 5 trivia questions. Teams are made up of people from all different departments which is awesome so that we can get to know each other better. Every two months we switch up the teams to keep it interesting. [...]
There is no such thing as a one way advertising campaign – those days are gone. Long gone. And the ante is upped every day. Generic messaging is falling on deaf ears, getting lost in the noise. It is now a requirement to provide personalized and engaging messages in order to be heard.
What is required for successful advertising in today’s mobile age? [...]
Point Inside is excited to send our executives to some awesome conferences in the next few weeks including Decoded Fashion, Digital Hollywood and Telecom Council. Decoded Fashion Our CEO and Founder Josh Marti is traveling to New York for Decoded Fashion, a summit providing insider information on cutting-edge technology to empower Fashion, Beauty and Retail companies [...]
After extensive we research, Point Inside compiled some of our favorite stats around smartphone and shopping trends in a handy infographic. Retailers, we made this for you. [...]
Today, we’re excited to announce nSide, the first private ad network for retailers and brands. nSide combines Point Inside’s unique indoor shopper- and product-location technologies with shopper intent data to deliver highly personalized advertising messages to in-store customers. Delivered through the retailer’s branded app, retailers and brand can use nSide to engage in-store customers in [...]
It seems like every day it costs me more and more to fill my car with gas. So when I go shopping, I want to make sure I don’t waste time and money. As I think about the apps that will help me go shopping, the last thing I need is to play games that use up more of my gas money.
With Foursquare, the app assumes you don’t know what you’re looking for, and it tries to make a game out of getting you to shop around. Unfortunately, that requires you to visit multiple stores in order to gain the benefits. It doesn’t matter how many rewards you unlock, or how many badges you earn, it’s not going to cover the cost of gas. [...]
I recently joined the Point Inside team, and for the last three months I’ve learned what it’s like to work at a startup. I have been absolutely blown away with how different it is from my past job, working at a large corporation. Here are just some of the reasons why I’ll happily choose a [...]
At his panel at the 2012 South by Southwest Conference (SXSW) called The Building Blocks for Indoor Navigation, Point Inside CEO Josh Marti discussed the rising prevalence of location-based services and how startups and large corporations are shaping the future of indoor mapping, positioning and navigation. Other panelists included Anki Agarwal, CEO of Micello, Chris Broadfoot, Developer Programs Engineer at Google and moderator Nick Such, CEO of BuildingLayer. [...]
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