84% of Shoppers Use Shopping Lists

Staying top of mind with your shoppers can be a challenge.  Why not leverage a habit that they are accustomed to?

Around 84 percent of shoppers use some form of shopping list* and increasingly these list makers are leveraging their mobile devices with digital shopping lists.  Digital shopping lists can help your store stay in front of customers as they create their list at home or on the go.

Point Inside developed a digital shopping list for the Meijer Find-it app that allows shoppers to search for products, add them to their list, and find deals and coupons.  As an added bonus, each product location is mapped to the aisle level making finding (and buying) each and every item easy.

Since 79% of smartphone shoppers use their phone to help them shop**, having an app with a digital shopping list can put you ahead of the competition and increase your customer engagement before shoppers even arrive at your store. [...]

How Point Inside Approached Development of the Interact Platform

Point Inside has developed our Interact platform over the last two years, incorporating our indoor mapping and micro-location technologies, the engagement engine and many other new features into the platform. It is the foundation for the Meijer shopping app and we’re in discussions with more retailers about using Interact to power their apps. The design [...]

50,000 Android Downloads Last Week Alone!

Having the Point Inside Maps for Airports & Malls app featured in the Android Market is nothing short of amazing.  The increased exposure that comes from being featured on the first or second page of the Featured Android Apps section has translated into 50,000 downloads last week alone! [...]

Top 5 Reasons Why Mobile is Key Differentiator for Retailers

It is no surprise that the number of retailers that find value in using mobile in-store rose significantly over last year.  According to a recent report by RSR Research,  not only is mobile helping retailers drive traffic to their stores and improve their in-store experience, it is also helping retailers differentiate themselves. [...]

At Point Inside, we’re all about mobile devices, shoppers and retailers

Welcome to the new Point Inside website! We’ve come a long way in the past two years.

Our new website outlines all the new and exciting things we’re doing.

We’re excited to publicly announce the Point Inside Interact™ platform. Interact has transformed the shopping experience by enabling shoppers and retailers to proactively engage each other through smartphones at every point along the purchase path. From initial research and product discovery to the creation of shopping lists and in-store product locations, Interact helps retailers connect with customers. There is more about Interact on the website and in upcoming posts. [...]

Point Inside App Featured in Android Market

Point Inside is excited to announce that the Point Inside Maps for Airports & Malls app was selected as a  featured app in the Android Market.  We greatly appreciate the additional recognition and want to thank our users for a high user ranking of the app and for your excellent feedback that has helped us improve the app!

We are hard at work on the next release, stay tuned! [...]