Bricks and mortar stores have incredible assets. Use mobile technologies to enhance them.

Articles like the recent Wall Street Journal piece Showdown over ‘Showrooming’ point out the challenges facing brick and mortar retailers, “…shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.” With the access to instant information, price comparison, reviews, ratings and other instant options available on smartphones, circumstances seem really bleak, right?

Not necessarily… It’s true that smartphones are always on and always with us. It’s that running joke, you can forget your kids, and your keys, but not your phone.

With 79% of smartphone owners using them to shop, they are actually a huge opportunity for bricks and mortar retailers. You can now use all the technologies that were previously only available for ecommerce platforms inside your stores to help your customers. What’s even better is that having the physical store where shoppers can see and touch products drives more sales. [...]

Smartphones. It’s a whole new world for shoppers – and retailers

If you’re like us, practically everyone you know has a smartphone.  According to the numbers, the rapid growth of smartphones is dramatic – with 90 million smartphones in the US at the end of 2011. Why are they so popular? Smartphones are being used for just about anything.  Think of all the ways you use [...]

Dave Curry – Point Inside’s Mallopoly $1000 Grand Prize Winner!

As the holiday edition of Point Inside’s in-app Mallopoly game drew to a close, entries poured in as people claimed places, shared the app and viewed places in hopes of winning the Daily Prizes and/or the Grand Prize.  Yesterday, a random drawing of all the entries from the Mallopoly game was held and Dave Curry was selected as the winner of the $1000 Grand Prize! [...]