Retail Industry-First: Precisely Locate Items On In-Store Map with Your Smartphone!

Have you ever been shopping and wondered ‘Where is…?’  Who hasn’t?  Now, for the first time, you can see the exact locations of products in a retail supercenter using your smartphone.  Today we announced a partnership with Meijer, a 196-store retail chain in the Midwest, whereby they’ll be using the Point Inside platform to power their Android and iPhone app:  Meijer Find-it.

Shoppers no longer need to ask store employees the common question `Where is…?’ as items’ locations are represented as pins placed on an interior map of the store.   The application also provides updated information on weekly specials and product promotions available in the store, with the ability to instantly locate sale items.

During this pilot phase of the program, four Meijer supercenters have been enabled:

  • Meijer at Cascade , located at 5531 28th St SE, in Grand Rapids, Michigan
  • Knapp’s Corner, at 1997 E Beltline NE, in Grand Rapids, Michigan
  • Gaines Township, at 1801 Marketplace Drive, in Gaines Township, Michigan
  • Grandville, at 3434 Century Center Drive SW, in Grandville, Michigan

In addition to locating specific items, and perusing current sales and promotions, shoppers can view a list of services available in the store and determine their locations, such as the customer service desk, restrooms, or even Sandy the penny pony.  Another feature is “Remember My Parking Spot”, which shows the location of your car in the Meijer parking lot, allowing you to quickly navigate to the correct exit when your shopping is done.  Finally, location and contact information for all Meijer stores is available.

This is just the beginning of a revolution in how people use their phones to find what they need when shopping.

Thanks to Meijer for leading the way to the future!

You can check out video of the app:

Short demo:

http://www.youtube.com/watch?v=OzQ0-uYMtBQ

Longer video of woman shopping/using app:

http://www.youtube.com/watch?v=pvM4BtFUeiY

avatar About the Author

Point Inside has transformed the shopping experience by enabling retailers to engage proactively with customers through their smartphones at every point along the purchase path.

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