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The Role of Apps and Advertising

February 24, 2011

There is no denying the power of mobile apps according to a recent article WPP’s Sorrell hails the power of apps in the United Kingdom’s The Guardian. Indeed, the stats about apps are impressive:

* The average iOS user has downloaded approximately 60 apps per device
* Cumulative App Store downloads will soon overtake iTunes music and video downloads
* Gartner predicated 17.7 billion app downloads and $15.1 billion in app revenue

The effects that apps will have on advertising are equally noteworthy. Last week at Mobile World Congress, Martin Sorrell, CEO of WPP, a London-based advertising holding company stated, “Apps are a classic example of this shift from broadcast to multifaceted engagement,” he said. “They enable brands to connect with consumers at numerous touch points, whether at home or in the shops … It opens a lot of opportunities for our clients, but also challenges.”

Furthermore, Sorrell recognized the power of Location Based Services (LBS) applications and their future role in advertising saying, “Location targeting is the holy grail that we as advisers on behalf of our clients are looking for.” Sounds right up our alley”¦

Munich International Airport added to Point Inside App

September 13, 2010

Munich Franz Josef Strauss Airport (MUC) was added today to the Point Inside free App for iPhone, iPad and iTouch.  The airport is located northeast.

The Maine Mall, Colony Square Mall and Shops at The Fallen Timbers added

September 10, 2010

Point Inside adds three regional malls to its free app for iPhone, iPad, iTouch and Droid: The Maine Mall is the largest and most popular.

Two Upscale Malls Added: Park Royal Shopping Centre and The Village of Merrick Park

September 10, 2010

Park Royal is a five star shopping center destination in West Vancouver, British Columbia, Canada.  North Shore’s largest shopping destination is conveniently situated at the.

Point Inside goes to Rome Leonardo da Vinci-Fiumicino Airport added

September 8, 2010

Leonardo da Vinci-Fiumicino Airport (FCO), Italy’s largest airport with over 36 million yearly passengers, was added to the Point Inside destination App.  Since this airport.

Häagen-Dazs launches promotions using Point Inside App

September 7, 2010

Last week Häagen-Dazs launched promotions in over 30 malls across the United States using the Point Inside App. This week’s promotion offers those who stop.

Dublin International Airport (DUB) added to Point Inside App

September 2, 2010

Want to take a trip to the “friendliest city in Europe”?  Then head to Dublin, Ireland, armed with your iPhone, iPad or iTouch which now.

Point Inside adds Singapore Changi Airport (SIN) to our Destination App

September 1, 2010

The Singapore Changi Airport (SIN) is the main airport in Singapore and a major aviation hub in Southeast Asia.  By the numbers, the airport is.

Again, More Mall Maps Added to Point Inside Mobile App

August 30, 2010

Coquitlam Centre, located in Vancouver, British Columbia, is situated on 57 acres of land in the heart of the Tri-Cities.  Coquitlam Centre features over 910,000.

Mall Maps Keep Coming Every Day To Point Inside’s Free App

August 27, 2010

Mall St. Matthews, in Lousiville, Kentucky, was recently voted “Best of Louisville” by readers of Louisville Magazine. Whether shopping for the latest fashions at stores.