Last week Point Inside CEO Josh Marti was asked to speak at the Privacy Identity and Innovation Conference in Seattle (pii2012). Tricia Duryee, Senior Editor.
The Meijer Find-It App powered by Point Inside was recently featured in Mobile Marketer.
Since the release of the Meijer Find-It app fall of 2010, the app has been used to analyze customer behavior to provide better and more personalized service to increase sales and customer loyalty.
Point Inside was tapped to create the app using its Interact Platform to combine indoor mapping, micro-location services and customer engagement. The resulting app allows shoppers to access sales, view pertinent information and pinpoint the location of more than 300,000 items in the Meijer retail supercenter using their smartphones. […]
There is no denying the power of mobile apps according to a recent article WPP’s Sorrell hails the power of apps in the United Kingdom’s The Guardian. Indeed, the stats about apps are impressive:
* The average iOS user has downloaded approximately 60 apps per device
* Cumulative App Store downloads will soon overtake iTunes music and video downloads
* Gartner predicated 17.7 billion app downloads and $15.1 billion in app revenue
The effects that apps will have on advertising are equally noteworthy. Last week at Mobile World Congress, Martin Sorrell, CEO of WPP, a London-based advertising holding company stated, “Apps are a classic example of this shift from broadcast to multifaceted engagement,” he said. “They enable brands to connect with consumers at numerous touch points, whether at home or in the shops … It opens a lot of opportunities for our clients, but also challenges.”
Furthermore, Sorrell recognized the power of Location Based Services (LBS) applications and their future role in advertising saying, “Location targeting is the holy grail that we as advisers on behalf of our clients are looking for.” Sounds right up our alley”¦
JiWire’s latest Mobile Audience Insights Report released yesterday, bodes well for Point Inside. Out of 1,200 consumers surveyed, 89% plan to use location-based services for.
Is print media dead? There was a recent discussion on LinkedIn asking, “When was the last time you used the phone book?” The sheer volume.