Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons:
1) Mobile users are very task-oriented.
2) The overall mobile experience is much more intimate than online.
3) The screen real estate for a phone is much smaller. [...]
This may sound obvious, but smartphones are the wave of the future. We are doing everything on smartphones these days. We are using them in the bathroom, using them to settle bets, and using them to go shopping. Smartphones usher in a long awaited age where advertisements are personally tailored to you and going after the lowest common denominator is no longer the king of advertising techniques. [...]
There is no denying the power of mobile apps according to a recent article WPP’s Sorrell hails the power of apps in the United Kingdom’s The Guardian. Indeed, the stats about apps are impressive:
* The average iOS user has downloaded approximately 60 apps per device
* Cumulative App Store downloads will soon overtake iTunes music and video downloads
* Gartner predicated 17.7 billion app downloads and $15.1 billion in app revenue
The effects that apps will have on advertising are equally noteworthy. Last week at Mobile World Congress, Martin Sorrell, CEO of WPP, a London-based advertising holding company stated, “Apps are a classic example of this shift from broadcast to multifaceted engagement,” he said. “They enable brands to connect with consumers at numerous touch points, whether at home or in the shops … It opens a lot of opportunities for our clients, but also challenges.”
Furthermore, Sorrell recognized the power of Location Based Services (LBS) applications and their future role in advertising saying, “Location targeting is the holy grail that we as advisers on behalf of our clients are looking for.” Sounds right up our alley…
Have you ever been shopping and wondered ‘Where is…?’ Who hasn’t? Now, for the first time, you can see the exact locations of products in a retail supercenter using your smartphone. Today we announced a partnership with Meijer, a 196-store retail chain in the Midwest, whereby they’ll be using the Point Inside platform to power [...]
Is print media dead? There was a recent discussion on LinkedIn asking, “When was the last time you used the phone book?” The sheer volume of responses was not only impressive but indicative of the general trend towards Just-In-Time Advertising. With such dramatic decline in utility, where are marketing execs going to re-point these dollars? [...]
Find us on:
Twitter Facebook