Target is the second-largest discount retailer in the U.S., serving guests at 1,801 stores. Recognized as a leader in the retail industry, Target recently overhauled its iPhone app, desktop, and mobile apps to enhance its digital offerings and improve the guest experience.
Target integrated Point Inside’s StoreMode™ platform to deliver best-in-class shopping lists and store map features. Target guests can use the iPhone and Android apps to more easily build shopping lists, find product locations and determine item availability at their local store.
App features include:
Interactive maps overlay item locations as a pin on the store map, making it easier for guests to find products as they shop
Shopping lists provide a product’s aisle location when a guest is in store and link directly to the new, interactive maps
Type-ahead, auto-complete functionality allows guests to quickly add items to their shopping lists
Interactive Black Friday maps will provide store layouts and doorbuster locations for Target’s Black Friday sale