Interact Platform « Point Inside

Point Inside Interact™ Platform

The increased use of smartphones in the shopping process has created a unique and powerful opportunity for retailers and marketers to engage customers. These mobile devices are always present, always on and always connected, and shoppers are increasingly using them for shopping.

Point Inside Interact takes advantage of these developments and delivers a new level of customer engagement that connects retailers with their customers along every step of the shopping process. Retailers can now gain a greater understanding of their customers that starts with the buying-intent expressed in the shopping list and continues through providing exact product locations and understanding exactly where the customer is within the store. Integrated with the Point Inside Engagement Engine, retailers can deliver highly relevant and location-aware messages to customers. These messages can be advertisements, special offers, coupons, promotions and more-all helping the customer make the best purchase decisions. By using Point Inside Interact within their branded shopping apps, retailers can increase sales and profits and at the same time drive high levels of customer satisfaction and increased loyalty.

Powerful in-store location technologies.

Using Point Inside's patent-pending indoor mapping and micro-location technologies, retailers can - for the first time - engage their customers while they are in the store shopping. By knowing customers' exact locations and purchase intentions retailers can provide highly relevant messages to help customers buy.

Point Inside Interact creates a better shopping experience for your customers.

Engagement Engine — Send personalized messages that enhance customers' shopping experience, including micro-location-aware communications. For example, when a customer is near a specific store they like, they can receive information about a special offer.
Micro-location — Understand where your customer is at any time, including exact location within the store. Send them location and context-specific messages such as personalized offers, deals, product information and suggested new products.
Indoor mapping — Interactive and dynamic maps of the mall and store locations, including store hours, phone numbers, special messages, family amenities and other mall facilities such as ATM, restrooms and elevators/stairs. Provides for indoor routing and navigation. Point Inside has technologies for efficient and accurate map creations and updates.
Analytics — Understand more about your customers, including data and heat maps of where they spend their time, what they do and which deals are most effective.

Point Inside provides enhanced customer engagement.

Point Inside provides leading apps, technologies and tools to help retailers take advantage of smartphones to drive sales, customer loyalty and customer satisfaction.