Point Inside Technologies

Point Inside’s patent-pending technologies work together to provide a new level of customer engagement. By integrating customers’ micro-location with spatially indexed indoor maps and Point Inside’s Engagement Engine, retailers can better understand their customers and help them make better purchase decisions. This, in turn, drives sales, customer satisfaction and customer loyalty.

Location.

Point Inside's micro-location technologies allow retailers to identify customer locations down to specific sections within the store, including intra-aisle positions. Scalable indoor mapping and spatial-indexing algorithms help customers find exact product locations and, combined with micro-location capabilities, connect products with shoppers. The unique capability to merge retailer points-of-interest and rich content into one datum provides situational relevance under both coarse and precise circumstances.

Engagement.

In combination with micro-location, spatial indexing and indoor mapping technologies, Point Inside has developed sophisticated user vectors that help understand customers' interests. Semantic matching and implicit mapping increase the value of the content and connect keywords to locations. Blended with temporal customer purchase intent and past purchase behavior, the engagement engine delivers highly relevant product recommendations and other messages.

Routing & Navigation.

Point Inside leverages its indoor mapping technology and spatial indexing along with pedestrian routing algorithms to provide shoppers with the most efficient routes between products and points-of-interest. Supplying the intended shopping route in the engagement engine allows retailers to capitalize on the time savings of the shopper.

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Whether you seek a complete shopping app or an existing branded app that can benefit from Point Inside technologies, contact us to find out more.

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