Advertisers « Point Inside

Point Inside for Advertisers

Indoor locations for mobile advertising.
Mobile offers a significant new opportunity for advertisers. Not only are smartphones always with us, always on, and always connected, they also provide location as an important additional context. Point Inside takes location-based services an important step further by understanding where a customer is inside a store, down to specific sections of the store and intra-aisle positions.

Combine exact location with customer intent.

Point Inside also understands the customer's purchase intents. From shopping lists, products scanned and past shopping behavior, a shopper's purchase intentions can be determined. Combining customer intent with knowledge of their exact location provides an exceptional and valuable customer engagement opportunity. Being able to engage your target customers with the knowledge of what they are doing and where they are doing it is a powerful innovation. You can send your customers a very targeted special offer, advertisement, or details about your products and an offer to sign up for further information.

Engage customers throughout the entire shopping process.

Using Point Inside technology advertisers can better understand and connect with their customers at every point along the shopping process.

At home — Shoppers create a shopping list that provides information on products, including where they are located in the store. Advertisers get early insight into what the shopper intends to buy and have the opportunity to send focused messages, including promotions or coupons. As many customers make purchase decisions before leaving home, it's a great time to connect with them.
Near store — As a shopper nears a store that carries your products, send them a special offer that brings them into the store.
In-store — Knowing where customers are in the store as well as their purchase plans, send them messages that include personalized offers, product information and suggested new products.

Point Inside helps you know where the customer is, what they are doing and what they are they are most interested in. Advertisers can use the Point Inside Engagement Engine to deliver: