Location, location and micro-location.

Point Inside's unique, patent-pending micro-location and indoor mapping technologies expand and enhance the value of smartphone apps by bringing location-based services into the store, letting retailers know which section and aisle their customers are in. Combined with understanding of the customers' purchase intents from the shopping list, purchase history and Point Inside's engagement technology, retailers can now connect customers with highly relevant messages while they are inside the store shopping.

Key Features and Benefits

• Engagement Engine — Engage customers in real-time while they are at home creating their shopping list or in-store shopping. Leverage buying intents, past purchases and exact location within the store, by sending customers messages, offers, coupons, and more to enhance their shopping experience.
• Micro-location — Know where your customer is at any time to send them location and context specific suggestions.
• Shopping list — Shoppers can create shopping lists that are associated with specific products in the store, including exact product locations.
• Indoor mapping — Present a map of the inside of the store that includes aisle locations, store amenities, and product locations. Show contextual information and routing/navigation guidance.
• Efficient routing — Display an efficient path through the store to pick up products, creating time to purchase additional items.
• Analytics — Understand more about your customers, including data and heat maps of where they spend their time, what they do and which deals are most effective.

Engage customers throughout the entire shopping process.

Using Point Inside technology retailers can better understand and connect with their customers at every point along the shopping process.

• At home — From the shopping lists retailers get early insight into shopper intents and have the opportunity to send focused messages, including promotions or coupons. As many customers make purchase decisions before leaving home, it's a great time to connect with them.
• Near store — As shoppers near your store, send them alerts containing a special offer that brings them into the store along with additional information such as how to get to your store and where to park.
• In-store — Map out the exact locations of the products in the customer's shopping list and provide an efficient route through the store. This gives shoppers more time to consider and purchase additional products. And, based on a shopper's location in the store and their purchase plans, the retailer can send them messages that include personalized offers, product information and suggested new products.

Contact Us »

Whether you are interested in a complete shopping app or an existing app that can benefit from Point Inside technologies, contact us to find out more.