Point Inside for Shopping Malls
Help your customers shop. More.
More than half of Americans will own smartphones by the end of the 2011 and 79% of them use smartphones to help with shopping. Mobile apps offer a powerful way to connect with and engage shoppers by providing helpful information and guidance that allow them customers to find and buy more of what they are looking for.
Do you know where your customers are?
Knowing exactly where your customers are and what they doing creates an opportunity to actively engage them. Help your customers discover products and provide them information and promotions to motivate buying behavior.Increase sales and customer loyalty.
Point Inside's unique, patent-pending micro-location and indoor mapping technologies expand the use of location-based services inside the mall. Combined with the ability to engage shoppers with deals, events, stores locations and directions, and even the best places to park, Point Inside can help increase sales and return visits to the mall.Create a better shopping experience for your customers.
- Engagement Engine — Send personalized messages that enhance customers' shopping experience, including micro-location-aware communications. For example, when a customer is near a specific store they like, they can receive information about special offers and events.
- Micro-location — Understand where your customer is at any time to send them location- and context-specific messages, including personalized offers, deals, product information and suggested new products.
- Shopping list — Shoppers can create shopping lists that are associated with specific products in the store, including exact product locations. Retailers gain early insight into customer purchase intents.
- Indoor mapping — Provide interactive and dynamic maps of the mall and store locations, including store hours, phone numbers, special messages, family amenities and other mall facilities such as ATM, restrooms and elevators/stairs. Help customers find stores using indoor routing and navigation. Point Inside has technologies for efficient and accurate map creations and updates.
- Efficient routing — Display an efficient path from the parking lot to desired stores, creating time to stop by additional stores
- Parking — Include a "remember where I parked" feature.
- Games — Present games to keep customers engaged and entertained, generating positive brand associations.
- Analytics — Understand more about your customers, including data and heat maps of where they spend their time, what they do and which deals are most effective.
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