Bringing GPS Indoors

Last week Australian Broadcast Company’s Radio National’s show, Future Tense,conducted an excellent radio broadcast called “Moving beyond navigation – the future of navigation”.  This insightful Australian broadcast took a broad look at indoor navigation.

Guests include:

Laura Carlson
Professor of Psychology, Associate Dean for Professional Development, The Graduate School at the University of Notre Dame.
Nick Such
Co-founder and CEO of BuildingLayer.
Josh Marti
Chief Executive Officer and Founder of Point Inside.
Nunzio Gambale
Co-Founder, Chairman and CEO of Locata.

To hear how indoor navigation relates to mobile and retail, listen to minute 13:28.  Josh Marti discusses how Point Inside has been working with US retailers to marry indoor navigation technology, as it currently exists, with marketing and product placement to create what he calls the ‘store of the future’.

To listen to the broadcast or view the transcript, click Bringing GPS Indoors.

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Point Inside has transformed the shopping experience by enabling retailers to engage proactively with customers through their smartphones at every point along the purchase path.

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