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Archive by Author

Mar201024

Jon Croy

0

Why doesn’t Apple have an App?

Seriously? Mega brands like The Gap, Victoria’s Secret, Best Buy and Target have apps. Why doesn’t Apple? There are at least half-a-dozen features any Apple customer could use – product showcase, store finder, reservations. The content and web services are available. Apple.com does a great job of showcasing hot new products (Apple.com is far from [...]

Jan201024

Jon Croy

0

Is Print Media Dead

Is print media dead? There was a recent discussion on LinkedIn asking, “When was the last time you used the phone book?” The sheer volume of responses was not only impressive but indicative of the general trend towards Just-In-Time Advertising. With such dramatic decline in utility, where are marketing execs going to re-point these dollars? [...]