Using Location to Make Sense of Data

We Connect Your Data to the Real World

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Data Enrichment

User Enrichment

Point Inside takes user location records and helps you understand more about the context of each user based on their location. We will compare all of their location records to determine impressions and dwells against our POI data and location enriched data from our partners.

Location Enrichment

Point Inside ingests data and assigns each record a real-world location via latitude and longitude coordinates. Using this method, we create location based points of interest that can be used to provide context to additional data such as other POI and user location records.


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