About Point Inside:

Point Inside has transformed the shopping experience by enabling retailers to engage proactively with customers through their smartphones at every point along the purchase path. Point Inside’s unique, patent-pending micro-location and indoor mapping technologies expand and enhance the value of smartphone apps by bringing location-based services into the store, letting retailers know which section and aisle their customers are in. Combined with understanding of the customers’ purchase intents from the shopping list, purchase history and Point Inside’s engagement technology, retailers can now connect customers with highly relevant messages while they are inside the store shopping.