Retail’s Digital Transformation Insights & Value of eCommerce for the Brick-And-Mortar Store
MAP EACH STORE
Create spatially accurate visual representation of each store for shoppers, store associates and HQ.
DEFINE PRODUCT LOCATION
Provide actionable feedback to retailers on the overall health of their product location data, identifying trends and prioritizing the most impactful changes that will result in measurable improvement.
LEVERAGE SHOPPER LOCATION AWARENESS
Leverage technology to allow customers to opt in to shopper location or “Blue Dot” driven application features.
ENHANCE THE SHOPPER EXPERIENCE & ENGAGEMENT
Allowing shoppers to interact with the retailer’s native mobile application for search, product locations and recommending personalized products and deals.
ENABLE STORE OPERATIONS
Improve store operations & efficiencies using store maps, accurate product locations & routing, including BOPIS, Pick, Pack & Shop and more. Retailers have the opportunity to decrease operational overhead, create a more fluid conversation between the store and HQ.
I opened the app and searched safety pins and apparently the app knew I was in a store and it told me which aisle to go to! Amazing! It’s such a simple feature, but it’s amazing! I already loved shopping Target, but it just got so much easier!
Genius!! I can make a list and look up where the products are even before I get to the store. Love having this in my toolbox!
This app does so may things I never realized it could do…You can also make a list and based on your location in the store it will tell you what products on your list are closest to you via the route function.
I can add items I need to the list, and then when I get to the store, find everything on the map. Such a timesaver and reduces frustration so I don’t have to try to find a worker to tell me where things are or do laps around the store.