Trusted Points Of Interest

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The most trusted source for data and insights. Engineered for accuracy. Mapped for precision.

Point Inside and POI

We’ve been successfully gathering, validating and maintaining POIs for dense retail places for over ten years. We are obsessed with data quality. Our passion for accurately representing the current reality on the ground requires that our data must be:

  • Check Trusted and Up to Date
  • Check Correct
  • Check Precise

Trusted and Up to Date

Our direct relationships with venue owners and retailers gives us unparalleled access to changing POI data in near-real-time. As soon as the change hits the location owner’s system, our data set is updated. In some cases we know the change is coming even before it happens.

  • Check Manual Updates
  • Check Automated Updates


We’ve been using machine learning to highlight potential map data discrepancies since before it was called machine learning. These highly-evolved automated processes, combined with human verification and ongoing “boots-on-the-ground” validation ensures our data accuracy is second to none.

  • Check High quality assurance and validation processes
  • Check Proven software algorithms and machine learning
  • Check Beacon network


Point Inside’s hyper-accurate maps are built to support “product-on-the-shelf” precision. Generating exact polygon boundaries ensures non-overlapping POIs.

  • Check Individual polygons for each and every POI
  • Check Ability to accurately map down to product location level

Optimize your ad spend with the best data available for dense retail environments. Point Inside - Trusted POI.

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