The Most Trusted Source for Data and Insights
Engineered for Accuracy. Mapped for Precision.
Point Inside is the global leader in building and managing geo-spatially accurate indoor maps. We’ve gathered, managed and maintained hundreds of millions of Point of Interest (POI) within thousands of precisely mapped commercial locations.
Point Inside provides trusted POI data, audience segments, business insights and custom mapping solutions.
Trusted POI Data
Point Inside has proven expertise gathering, managing and maintaining hundreds of millions of individual data points and hundreds of thousands of densely packed POIs.
Our Trusted POI data in combination with GPS signals enable powerful advertisement targeting, valuable attribution measurement, improved site selection and stronger lease negotiation.
Audience Segments
Point Inside's Audience Segments allow you to target shoppers that visit brick and mortar retail locations and fit your brand’s specific needs. Our audiences outperform the competition due to our data quality and validation methods which ensure exact polygon boundaries and non-overlapping POIs.
Reach your brand's target audience- Reach your competitor's target audience
- Higher ROI on digital ad spend
Spatial Insights for Dense Retail Environments
Retail Space Explorer
Our Retail Space Explorer application surfaces new and hard-to-access information about the most popular retail locations so that you can start making data-driven decisions.
- Improve site selection with valuable leasing and real estate data
- Evaluate your proximity to high foot traffic areas using heat map view
- Sort venues by popularity, geography, current tenants and more
Data Enrichment
Point Inside provides data for all of your modeling and analysis purposes. Track vacancy data and default rates; better understand common shopper behaviors and build robust competitive analysis reports that give your team the leg up you’ve been seeking.
Available reports include default rate and vacancy data, common and cross shopper behaviors and competitive analysis.
Custom Reports and Analysis
Point Inside partners with Alexander Babbage to offer deep insights and custom analysis using your own 1st party data.
For example; model your store sales against our POI data to better understand venue features that affect your bottom line. Contact us to find out how you can start making data driven decisions today.
Venue Occupancy Data
Monitor the occupancy rates where your retail stores are located
A lack of occupancy data makes it difficult for retailers to pursue co-tenancy remedies.
If you are not yet tracking co-tenancy breaches. You are likely missing out on significant remedies (such as lease renegotiation opportunities, penalty-free lease termination, etc...) that may be available to you. In some cases these remedies add up to millions of dollars.
If you have an “in-house” process for tracking co-tenancy breaches. Your current process of manually collecting, aggregating, and analyzing occupancy data is likely laborious and expensive. Significant human capital is required to have field personnel manually collect data and to have analysts compile checklists and review findings for potential breaches.
Learn MoreIndoor Mapping Solutions
Point Inside has the most flexible and advanced indoor mapping technology in the world.
Our state of the art wayfinding guides users along the fastest, most efficient routes, using turn by turn directions. Use search to discover items, services, places and deals with response time in milliseconds.
Create your own unique user experience using our mobile and web SDKs or eliminate the cost of building out your own app with our ready-to-launch FUSION App. Deploy our kiosk solution to engage customers in-venue.
Map Licensing
Over the last 10 years, Point Inside has built and maintained a collection of over 1500 detailed indoor maps including the most popular shopping centers the most traveled airports. Our public collection of maps is available to license enabling you to deploy our interactive indoor maps to your website or app in less than an hour.
Custom Maps
Our state of the art, interactive and user-friendly custom maps can be personalized to match branding by colors, logos, and themes. Enable background data collection to help you understand and create audience profiles for research and marketing purposes.
Data for Covid-19 Support
Audience Data
Our commitment to the retail industry is unwavering and in the spirit of collaboration Point Inside is helping retailers connect with their shoppers by offering complimentary access to custom mobile audience data during these challenging times.
- Complimentary audience data for your entire brand category
- Complimentary custom built audience data for your brand
Foot Traffic Recovery Report
Our weekly Foot Traffic Rebound Report details the number of shoppers returning to popular shopping centers as compared to traffic counts prior to the global health crisis. This data is helping brands better anticipate which of their locations are best suited for reopening.
- Track rebound rates as shoppers begin returning to stores
- Monitor foot traffic as it continues to improve, plateau or reverse
The most trusted source for data and insights. Engineered for accuracy. Mapped for precision.
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