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Who We Are

It didn’t start with an answer, Point Inside started with a series of observations. Location technology was moving indoors. e-commerce was growing up. IoT was emerging. Data platforms were helping companies shape themselves. Point Inside was founded on the principle that these worlds would collide and a new model would be required to capture, organize and make sense of it all. Due to massive disruption from e-commerce, brick and mortar retail was a logical place to start. Since 2009, Point Inside has become the world leading indoor mapping and indoor location based services platform.

In early 2020, we started to think outside the box, looking beyond retail and travel.  We identified an opportunity with in-building route optimization for package delivery.  The initial business case was promising, but we also uncovered a much bigger opportunity.

It turns out that indoor delivery is extraordinarily problematic.  It ties-up valuable resources, trucks and drivers, for long periods of time.  A large mall can consume two trucks and two drivers for a whole day.  Last mile delivery, which is serviced by these same trucks and drivers, is the narrowest  bottleneck for logistics carriers like UPS and FedEX.  COVID-19 created chaos for them as well.  Delivery demand shifted from a balanced 50/50 commercial and residential to 30/70.  They don’t have enough drivers and trucks…  or do they? 

That’s where we come in...

Bootworks by Point Inside reduces the number of people and trips required for deliveries.  It costs delivery companies over $1 Billion per year to deliver packages inside large buildings. A small percentage in savings alone would justify the change, but the true benefit goes well beyond the reduction in expense. Bootworks allows delivery companies to re-allocate thousands of vehicle hours per month representing a sizable increase to their overall shipping capacity without any capital investment.

About: About

Meet Our Team

About: Team

Jon Croy

Chief Executive Officer & Founder

Jon has held a diverse set of executive roles in various tech companies, with responsibilities including sales, marketing, product management, finance, engineering and operations. His career portfolio includes experience with Andersen Consulting, Telecom Italia Mobile, Time Warner Cable, McCaw Cellular, AT&T Wireless, Synchronoss and TeleCommunication Systems. He holds a Bachelor of Science in Industrial Engineering Technology from the University of Dayton.


Brandon Ferguson

Chief Financial Officer

Brandon comes to Point Inside from PicMonkey where he was the CFO/Director of Operations. He has been involved in the Seattle start-up community in advisory roles for technology companies in stages ranging from that initial “light bulb” moment in a founders head, through mergers & acquisitions. He is a member of American Institute of Certified Public Accountants, the Washington State Society of Public Accounts, and the Washington State Board of Accountancy. He has Bachelor of Science in Chemical Engineering and an MBA from University of Maryland, Baltimore County.


Geary Eppley

Chief Technology Officer

Geary has spent more than 20 years managing the design and development of software products. He joined Point Inside from PayScale, Inc., where he was the 5th employee and helped build their SaaS compensation platform as VP of Business Products. Prior to that he spent time in Microsoft’s Developer Division working on web service standards and their .Net implementation. He survived the first dot-com boom designing and launching products at and at DirectSource Global Purchasing. He has a B.S. in Mathematics and Physics from Whitman College.


Brandon Bennett

Executive Vice President

Brandon joined as part of the AreaMetrics acquisition in 2020 and is now responsible for Insights and POI business development.  He is a graduate of Pepperdine University.


Carey Bennett

Vice President of Customer Success

Carey joined as part of the AreaMetrics acquisition in 2020 and is now responsible for supporting business development and customer success.  Carey is a proud Hoosier and graduate of Indiana University.

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